Erdem, the eponymous London-based ready-to-wear line, established in 2005 by Erdem Moralioglu has won applause for its signature modern and unabashedly feminine designs. The brand is best known for a blend of skilled craftsmanship with romanticism and bold custom-designed prints. Erdem Moralioglu was born and raised in Montreal by his Turkish father and English mother. He moved to London to attend the Royal College of Art where he received his master’s degree in 2003. Upon graduation, Erdem moved to New York to work in the design studios of Diane von Furstenberg before relocating to London to launch his eponymous label in 2005.
Erdem has since received a series of accolades including the 2007 Swarovski British Fashion Council Fashion Enterprise Award, followed by the BFC’s Fashion Forward award in 2008. In 2009, Elle Magazine awarded Erdem the Fashion Future Award, and in early 2010, Erdem was awarded the inaugural British Fashion Council/Vogue Designer Fashion Fund Award. Just five years since launching, Erdem has grown to become one of London Fashion Week’s hottest show tickets, and a favorite of fashion editors and celebrities alike.