Markus Lupfer graduated in 1997 from London’s University of Westminster with a first-class honors degree. With his refreshingly unique style and artful way he redefined everyday basics, his critically acclaimed final year collection was immediately bought byLondon boutique Koh Samui. It was in quick succession that he was awarded the British Fashion Council’s New Generation Award in 2001, providing the platform to begin showing on an international level the label that bears his name. Lupfer is renowned for his humorously subversive knitwear and inspired approach to jersey daywear and tailoring. His innovative and often surreal use of print, embroidery and graphic embellishment, continues to earn him a devoted celebrity following The Markus Lupfer fan has attitude and isn't afraid to play around with a look. The German-born designer mixes up sequins, embellishments, quirky prints and casual fabrics for a cool, contemporary effect.