M.i.h. Jeans was relaunched in 2005 by Chloe Lonsdale, the daughter of the brand's original founder, after she spotted a gap in the market for beautifully tailored jeans with a clean and sophisticated look. Originally worn by the coolest '70s icons, from Jane Birkin to Farah Fawcett, their celebrity following has expended to include Gwyneth Paltrow, Jessica Alba and Rachel Weisz.