Lela Tillem and Tim Kaeding founded Mother in 2010. Kaeding formerly was Head of Design for 7 for All Mankind, Tillem President of Sales at Citizens of Humanity. Revolving around a play on opposites, Mother denim features a refined look in soft, comfortable fabrics. The line's name winks at the double entendres of what is, arguably, the second most powerful word in the English language. A study in irony, it feels soft and nurturing, while presenting itself as stark and sexy.