Piamita is the brainchild of Cecilia de Sola and Karla Martinez who noticed a gap in the marketplace for loungewear options that were as flattering, comfortable, while also looking sophisticated and polished. Not finding what they were looking for, they decided to make their own and introduced their first collection in May 2011.
Cecilia de Sola was born in El Salvador and grew up between the United States, Central America and Europe. She worked for Marie Claire and Vanity Fair before she began designing jewelry and working for various houses. Karla Martinez grew up in El Paso, Texas and has been living in New York City for the last 12 years. She has worked for American Vogue, the New York Times, and Interview magazines, and is currently Market & Accessories Director for W.