Vionnet
Madeleine Vionnet founded her maison in Paris in 1912, impressing the world of haute-couture with her totally innovative approach, sartorial skills and perfect balance between experimentation and elegance. The inventor of the bias cut, “coup en bias”, and the celebrated queen of draping, Madame Vionnet was a star player in the fashion revolution which, starting from the early 20th century, modernized women’s clothing.
In 2008, Matteo Marzotto and Gianni Castiglioni acquired the Vionnet brand with the long-term project to re-create Madeleine Vionnet’s heritage and build a modern total-look fashion house, whilst respecting the elegance and sophistication of the original Vionnet brand.
