London-based designer, Saloni Lodha, discusses her childhood, culture, the inspirations behind her collections, and the future for Saloni.
Please tell us about where you grew up and how it continues to inspire you today?
Growing up I never thought about being in fashion or a designer, I wanted to be an artist and live by the seaside. My childhood was spent surrounded by the vivid colours of my grandmother's sarees and the cherished memories of summers spent on family holidays in Rajasthan. After moving away from India, I realised my dream was to create a brand that would take the rich heritage I grew up in and blend it with the global, peripatetic life I was living.
What inspired the prints and silhouettes of this collection?
My inspiration always comes from the idea of exploring and blending different cultures. Most of the time I try not to even think about fashion. Our dresses are versatile, feminine and timeless so that you can cherish and wear them forever. Nothing I design is ever too formal!
"Our Saloni girl is eclectic with a mix-it-up fashion philosophy and is always a touch adventurous in the way she dresses."
What are your favourite aspects of designing a collection?
I have always been energized by colors and patterns. I start the design process with fabrics - thinking about how a fabric cut in a certain way would bring an ease to every-day dressing. But really the starting point and every reference point is always the customer, the real women we dress. We want to make beautiful dresses that make women happy.
How would you describe the ‘Saloni girl’ in three words? How do you hope your pieces make her feel when she wears them? Who are your muses?
Our Saloni girl is eclectic with a mix-it-up fashion philosophy and is always a touch adventurous in the way she dresses. She is feminine without being too girly and is looking for clothes that are versatile, fun and beautifully made with attention to detail.
How do you accessorize Saloni?
Always with a red lip! And I love Alaia belts, Ancient Greek Sandals and multi coloured Pierre Hardy heels.
What’s next for Saloni?
Continuing with collaborations and events that bring to life our world - celebrating colour, culture, artisanship and warmth.