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The house of Fendi was established by Adele and Edoardo Fendi in Rome in 1925 as a family-run handbag shop and fur atelier. In 1965 the five Fendi sisters began a close collaborative relationship with Karl Lagerfeld, who has since taken on the role of Creative Director alongside Silvia Venturini Fendi. Together the duo has established Fendi as a luxury house synonymous with quality, tradition, experimentation and daring creativity.