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Launched in 2013 by a former celebrity stylist and fashion editor, Mary Alice Haney, she is known for working for the best fashion magazines as well as styling A-list celebrities like Jennifer Lawrence, Eva Mendes and Reese Witherspoon. Her line is a blend of glamour and high fashion while focusing attention to tailoring techniques that enhance silhouettes. Her objective is to redefine classic style that exudes a sense of confidence when worn.