Founded by Guccio Gucci in Florence in 1921, Gucci is an Italian fashion house that represents tradition and heritage as well as modern eccentricity. Under the new vision of creative director Alessandro Michele, the house has redefined luxury for the 21st century with an eclectic, contemporary, and romantic aesthetic that represents the pinnacle of Italian craftsmanship and is unsurpassed for its whimsical nature and attention to detail.