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Philadelphia native, Joie DiGiovanni, began creating jewelry in 2012 as a means to physically recover from a life altering car accident. Each piece is handmade and Joie personally selects all the materials. After launching, Joie hired her younger sister, Dara, as her Production Assistant. Together, through Joie Di Giovanni's jewelry, they hope to share their vision of love and beauty of each moment, each experience and each flaw.